CFPA Marketing

Contact the Manager of Marketing and Special Events for a consultation on the most effective methods to promote your news or event.

Marketing and Special Events

Marketing and Special Events for the College of Fine and Performing Arts is managed by two staff members who report to the Dean. The Manager of Marketing and Special Events works with the Multimedia Designer to:

  • Design and maintain websites for the College, Departments, and affiliated units.
  • Draft, edit, and approve press releases (internal and external to campus)
  • Design and publish marketing and publicity collateral
  • Manage content for social media platforms
  • Coordinate inter-departmental event communication
  • Devise, manage, and publicize College, Department, and Unit Special Events (receptions, galas, dine-arounds, etc.)
  • Ensure compliance with Western Washington University Communications policies, procedures, style and branding guidelines
  • Coordinate overall marketing activity within the College by providing templates, information, best practices, and training to faculty, staff, and students involved in marketing events.

 

Marketing collateral includes (but is not limited to):

  • Website and social media posts, cover images, event images
  • Mailchimp e-blasts and images
  • Print and online ads
  • Press images
  • Digital slides (still or animated)
  • Flyers/handbills/postcards
  • Posters
  • Playbill covers
  • Brochures/mailers
  • Greeting cards
  • Banners and window clings

Marketing Resources

Social Media

Facebook

Instagram

Twitter

Marketing Staff

Name Title Phone E-Mail Location
Chris
Casquilho

Manager of Marketing and Special Events

(360) 650-2829

Chris.Casquilho@wwu.edu

High Street Hall 16
Justene
Merriman

Multimedia Designer

(360) 650-3266

Justene.Merriman@wwu.edu

Looking for more information?