Monday, November 18, 2019 - 6:00pm
Peter Stocker, Principal MG2
Stocker, an industry veteran of 30 years and brand development specialist, will focus on the question “Why should I leave the house: Can design, creativity and experience save retail?” He will look at the leading-edge of retail, where experience is the product and design is paramount in getting consumers off the couch.
Peter Stocker creates memorable experiences for consumers interacting with retail, hospitality, and mixed-use experiences. Peter’s unique understanding of the design process and the details of the brand and marketing spectrum is informed by his entrepreneurial experience as founder of brand design and development firm: Story Trading LLC, and in his current role as Principal in the Consumer Experiences Studio of MG2.
Stocker has developed consumer brands for clients as well as his own consumer brand: Komforte Chockolates in 2008. He has engaged with 21 divisions of Amazon, helped reposition heritage brands like White Castle and been part of two game-winning designs for Cranium and Scene-It. Most of his days are spent considering, translating and acting on how design enables compelling retail storytelling and experiences.
Part of the Design View Speaker Series.
For disability accommodations, please contact the department presenting the event. Disability access information is available online at Parking Services, and further resources can be found on Western's Disability Resources website.
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