Monday, November 25, 2019 - 6:00pm
Sheryl Cababa, Executive Creative Director at Artefact
Cababa will discuss her conviction that the practice of design needs to be more outcomes-focused. She focuses on the need for designers and technology to take greater responsibility for their work by considering unintended consequences, ultimately pushing for design to be more transparent, meaningful, and ethical. “In the end, I’m all about a human-centered approach to design, and by way of that, improving people's lives.”
With one foot planted in design research and strategy, and another in interaction design, Sheryl is a multi-disciplinary design director with the unique ability to see both the forest as well as the trees. She is currently an Executive Creative Director at Artefact, a strategy and design firm in Seattle.
Prior to joining Artefact, she worked at consultancies like frog and Adaptive Path, as well as technology companies like Philips and Microsoft. Sheryl has also worked freelance with clients including XPLANE, Whole Foods Markets, and the United Nations. She has experience leading projects for clients across industries from personal finance to robotic surgery systems. With her design weapon of choice (the Paper Mate Flair) handy at all times, she has also helped other designers spark their creativity by leading workshops in sketching, interaction design, and design research methods.
Part of the Design View Speaker Series.
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