Lucas G Senger, MBA

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Senior Instructor


Lucas Gutiérrez Senger is a multi-industry creative professional. Senger’s career began as a performing artist sharing the stage with the likes of The Roots, Black Eyed Peas, A Tribe Called Quest, Wu Tang Clan and many other seminal acts in Hip-Hop. Having traversed the music industry in a time of massive disruption, he executed a career pivot into film and media production.

Senger’s film projects have been awarded top honors at Tribeca International Film Festival, South by Southwest, Naples, Manchester and Seattle International Film Festivals among others. He has contributed production leadership to media projects that have been broadcast on Vice, MTV, Fuse and Sundance networks and platforms. His projects have been featured by Complex, Rolling Stone, Spin, and Indiewire.

Senger’s academic work is dedicated to frameworks of equitable and sustainable leadership for creative projects and people. Work that in combination with his experience, contributes to the foundational architecture of Western’s Arts Enterprise and Cultural Innovation offering. Senger is also co-instructor of Western Washington University’s AACSB accredited MBA consulting capstone.

Lucas is Co-Chair of WWU's Social Justice and Equity Committee, Faculty Advisor to the Black & Brown Male Success Collective and a member of WWU's Structural Equity Team. He is also an Ashoka U Change Leader, connecting Western to a global network of change making institutions. Lucas G. Senger is co-founder of Cake Machine; a consultancy that supports creative organizations and non-traditional entrepreneurs by providing strategies that generate financial stability without limiting creative output. All of which inform Senger's teaching and learning in the CFPA.