Design students shoot promo for Make.Shift

Design students shoot Make.Shift promo

The BFA students in the Department of Design had the exciting opportunity to produce a promotional video for the local non-profit, Make.Shift Art Space - a DIY art and music venue dedicated to innovative, alternative and unusual art and music.


The video was created during a Design BFA Workshop, working with local director Caleb Young of Hand Crank Films. The students were directly responsible for all aspects of production and development; from research, concept, writing, storyboarding, art direction, organization, final shoot, to the editing. Working closely as a team, the Design students produced a professional quality video - including all stages of pre-production, production, and post-production. Students employed professional-grade video equipment, donated by Hand Crank Films. Equipment used in the project included the Red Camera, various lenses, jib, dolly, track, live monitor display, and a haze machine.

The final video highlights all aspects of Make.Shift, which thanks to the students' effort, now has an engaging, enduring promotion that showcases Make.Shift's unique value to prospective audiences.

Authored on

Feb 1, 2020 2:41pm