Design students win Silver at the Seattle American Advertising Awards
Western Washington University’s Department of Design is proud to announce that Coral Saville and Mercedes Schrenkeisen have each won a Student Silver Addy for the American Advertising Awards, Seattle, 2021. Both students won in the category: Elements of Advertising, Animation or Special Effects.
Coral Saville won a Silver Addy for her project Supernatural, a recreation of the title sequence for the popular TV show. Mercedes Schrenkeisen won a Silver Addy for her project ParaNorman, a recreation of the title sequence for the popular film. Each students’ work was showcased in the Seattle Addy awards show and will be featured in the yearly awards book.
Both projects were created in Professor Austin Shaw’s Digital Media Design III class where BFA Design students focus on creative problem-solving for advanced motion design projects. The creative brief tasked students with concept and design development as well as animation production for entertainment brand packaging. Both Coral and Mercedes utilized effective design techniques to produce compelling visual stories in their respective projects.